Category Archives: Product News & Info

Call For Pride in Action Pictures!

As we push on with the reemergence of Firehouse Pride, we want to make sure we include our faithful & passionate followers in the process. Over the next month our social media, website and promotional material will be getting a major facelift and we want your help to do it. Send us your pictures of Firehouse Pride products in action. If we use your picture in our rebranding we will send you a pretty cool thank you gift thats in development as we speak.

Submit the highest quality version of your pictures to today!

We’re looking forward to seeing what you’ve got!



Money Where Our Mouth Is: 200% Money Back Guarantee on Rescue Guides

Initial reaction for the new Firehouse Pride “Emergency Response Guide for Electric, Hybrid and Hydrogen Vehicles” has been very exciting and positive. However, from comments online and reaction from those who have not seen the book in person we discovered that there is a segment of the “Firefighting Community” that feels this book is just like the rest, they already have something similar, or they would never use a response guide. To show how confident we are in the product, it’s conciseness and user friendly layout, we are putting our money where our mouth is to prove you will not be disappointed by the “Rescue Guide”. This offer is not a trick, gimmick or scam, it is Firehouse Pride proving to our customers that we truly stand behind the products we bring to you!
It’s simple, here is how it works:
  1. Visit our Online Store and purchase a guide for $14.95 plus s&h.
  2. We ship you the product for your review
  3. If you are not completely satisfied with the quality of the product or the information in it, simply ship it back to Firehouse Pride, PO Box 377, Barnesville, MD 20838 within 10 days, along with your reason for disliking the product.
  4. We will send you a 200% refund check for the Rescue Guide invoice price and 100% of your shipping & handling.

Here are some finer points to note for everyone who thinks they are going to get rich returning “Rescue Guides”:

  1. Limit 1 guide return per customer, this offer is to allow you to try the product out before large quantity purchases.
  2. Guides must be postmarked within 10 days of initial delivery date.
  3. Guides must be in new, unused condition when received by Firehouse Pride.

Thats it, thats all. You don’t like the product, you return it, tell us why you didn’t like it and get twice your money back. Don’t wait, order yours today!

Emergency Response Guide for Electric, Hybrid and Hydrogen Vehicles Released

-Emergency Response Guide for Electric, Hybrid and Hydrogen Vehicles-

Firehouse Pride is proud to announce the exclusive release of the English version of the Danish “Emergency Response Guide for Electric, Hybrid and Hydrogen Vehicles”. This 4″x 5.75″ high quality laminated guidebook is a no-nonsense palm of your hand reference for the street level emergency worker. It’s easy to locate tabs allow the user to quickly access need-to-know information about electric, hybrid & hydrogen vehicles. Each section takes the reader through vehicle identification, deactivation, extrication and firefighting concerns. There is also a section outlining special considerations in first aid treatment of injures related to electrocution and acid contact. Each section also has a notes page for individual rescuer comments. Unlike other vehicle rescue guide books, this 60 page, glossy reference doesn’t overwhelm the first responder with unnecessary information. The “Rescue Guide” streamlines the most immediately important information straight to the rescuers fingertips so that they can make educated decisions in a time sensitive situation.

Order your copy HERE:

The “Why?” Behind Attack Wraps

At Firehouse Pride, we take “Pride” in the concept that our products are invented, designed, developed, tested & approved by actual firefighters that go to actual fires. If we have an idea that saves time, money, or lives, you can trust that the team at Firehouse Pride is going to put a lot of time and effort into developing it for our firefighting friends around the country.

The idea for “Attack Wraps” came to us as a low cost, logical solution to an avalanche of issues our team discovered during working fires, training, and unfortunately, LODD reports. Firefighter disorientation and lack of individual hoseline identification are factors in more than one line-of-duty death and it’s traits can be seen on almost every fire. With these problems in mind the “Engine Guy” in us set out to address this issue in a budget friendly yet durable manor.

Attack Wrap Lines in a dark stairwell

We all know the age old sayings,(smooth, bump, bump to the pump), etc. and we all understand that everyone should train to be able to identify a hoselines coupling direction in zero visibility. Trust us, we hear a smart ass comment at every show we work about this fact from some guy thats been to 3 fires…ever! But what you need to remember is Attack Wraps are not meant to discourage that training, only reinforce the concept and put another tool in the tool box. Trendy rhymes from fire school work great: until your lost, almost out of air, and burning up. The Firehouse Pride guys have been there, which is why we have the Attack Wraps for a visual key to orient us quickly when things get heavy.

Quick Points about the Attack Wraps:

  • They point towards the fire, cause that’s where the Engine is supposed to go!
  • If you can find a coupling, you can find our way in or out
  • Same incredibly durable, highly reflective material as our Ladder Wraps & placement on the female coupling helps protect them further.
  • Great in RIT operations to help rescue crews track progress or identify the line a missing member was on
  • Helps a department create color coded lines without expensive dyed hose purchases
  • Comes in 5 color options that are already used by most pump manufacturers
  • Pack includes 5 arrowed pieces and 1 blank, blank can be put on the nozzle and the pump panel, write your pressures right on the material!
  • And the best part, outfit 250ft of attack line for under $20!

Is It Worth It?

Raleigh, NC Attack Wraps

The purpose for writing this article really started as most good things do, with a constructive discussion we saw on a picture posted on the Firehouse Pride Facebook  page a little over a month ago. Justin Bolduc, a fellow firefighter & friend of Firehouse Pride from Raleigh, NC posted this picture of his Attack Wraps along with the following text.

“Knowing how simple this is thinking back to 98 I wonder if this would have changed the outcome of losing a good friend. I think hose colors and helpful hints ever since that day are worth their money. Take the time to read what happened, it could happen again. This statement in the report is what I was talking about: “The Assistant Chief found the hose line, but could not follow it because it was looped three times and intertwined with the back up line. He then stood up to run and fell to the ground, finding that he was completely out of air. He yelled to Victim #1 to radio for help as he searched for a way to exit.”

And that my friends, is why we at Firehouse Pride do what we do. We do not produce or support gimmicks, nor do we sit around trying to invent some money making scheme off of our fire department brothers and sisters. We address the needs of the real firefighters out there that want to do their job better, more efficiently and ultimately safer through better performance of basic firefighting skills like putting the fire out. We thank you for your support and will continue to do our best to provide you with the best firefighter products from experienced firefighters! Stay Safe!

Ladder Wraps Follow Up: Answers To Your FDIC Cleaning and Wear Questions

Smoke stained Ladder Wraps with some creative comments.

Got Work? Even a little dirty, the wraps shine through.

Thanks again for a awesome weekend in Indy!  It was great meeting all of you who came by the Firehouse Pride booth and checked out what we have offer.  Two of the most common questions we received from all of you was what is the durability of the Ladder Wraps and how should I go about cleaning the Ladder Wraps.  Both are great questions.  The material manufacturer recommends using a non-solvent based cleaner to freshin’ up the wraps.  We like Simple Green because it’s a non-toxic, biodegradable, environmentally safe cleaner but you can use any of your favorite cleaners. Denatured alcohol will also work. Pretty much anything except acetone will do, which brings to mind another question asked, if you do need to remove the ladder wraps, acetone is the weapon of choice. Being able to clean and “freshin’ up” smoke stained ladders is one direct advantage over traditionally painted ladders, which are dulled out after one smokey fire.

A non-solvent cleaner like "Simple Green" and a clean rag will do the trick

With minimal elbow grease, you can see your own reflection in the wraps again!

Even deep gashes from window glass won't cause the wrap to just "peel away"

On the question of durability, the Ladder Wraps are made with the highest quality, most reflective & strongest adhesive printable material 3M makes. Then we add to that quality with a highly durable extra laminated coating to further protect the Ladder Wraps from wear and tear at “fireprone” companies. The extra strong adhesive is removable for a few minutes during the initial application, but allowed to “cure” or dry for a few hours and the wraps are on for good (acetone application excluded of course). Once the adhesive is allowed to dry, the wrap material will only wear off in small chips, rather then in large strips.

The extra strong adhesive allows the wraps to wear in the most abused sections, while still maintaining the integrity of the remaining wrap.

This allows the wrap to wear only in the areas that receive the most contact, and maintains the reflective and identifying properties even after direct fire contact. The Ladder Wraps in this article have been to over 100 working fires with the exception one (seen below), our initial test wrap, which has survived over 200 fires and still puts in work. The wear and tear on the wraps is also a direct result of being thrown on hundreds of box alarms and training exercises. We tried to do our very best to bring you the highest quality, most durable product out there, hopefully you will feel the same. To learn more about Ladder Wraps, CLICK HERE. Stay safe!

Our initial product testing wrap taking a beating

Took a beating, but keeps on ticking. Even after direct fire contact the bulk of the Ladder Wrap maintains its identifying and reflective properties.

“The Fire Critic” Try’s Out Some Ladder Pride

Check out the story from The Fire Critic, CLICK HERE to see his site!

Below from

“The guys from Firehouse Pride contacted me about doing a product review for them. I was familiar with their stuff following them on Facebook.

They sent me 8 strips of green “ladder pride”. Two of the strips had “Engine 3″ on them. I decided to place the reflective strips on our ground ladders and send the remainder to Firehouse #5 for them to use. I haven’t gotten any pictures of Ladder Pride in action yet. I will share some pics from at night soon!

I will post the product review on in the coming weeks.

Until then, here are some shots of our “Firehouse Pride”…just another stripe for the tiger if you know what I mean!”

Pride in Action Pictures

Added some pictures to the Pride in Action section of the website! Check em out and be sure to send us your own pics from the fire and training grounds!

CLICK HERE! or check out our FACEBOOK page!